Twitter is a powerful platform for running ads, reaching over 400 million monthly active users. While some users seek ways to reduce ads, businesses and organizations continue to find Twitter ads campaigns profitable.
Encountering an error like “This Account is Ineligible to Run Twitter Ads” can be a roadblock for advertisers. Fear not, as Mobile Wireless Trends is here to guide you through fixing this issue in 2024. Let’s get your Twitter ads campaign up and running smoothly!
Quick Tech Answer
You can fix Twitter’s ineligibility to run ads issues by complying with updated Twitter Ads Policies. This includes improving your account’s content quality, checking your Twitter Status, and selecting an eligible country and language. Read further to learn more.
Tech Shortcut
Why Am I Ineligible to Participate in the Twitter Ads Program?
The Twitter Ads Program is your window to the opportunity to connect with thousands or even millions of Twitter users around the world.
However, not all Twitter accounts are prepared to participate in the Twitter Ads Program. These are the most common reasons why you can’t run ads on Twitter.
Reason 1: Your Twitter Account Is Too New
According to Twitter Policies (which we will soon review), newly created Twitter accounts cannot run ads on Twitter.
Your Twitter account must be at least one month old to run Twitter ads – this was our first mistake.
Reason 2: You Are in an Ineligible Country to Run Twitter Ads
Not all countries are eligible to run Twitter ads. According to Twitter Ad Policies, only accounts from certain countries can participate in the Twitter Ads Program – we’ll get to this point later on this guide.
Reason 3: Your Twitter Account Has Been Flagged
Have you been using Twitter in a spammy way? You might face different types of shadowban on Twitter, such as Twitter Search Ban and Twitter Reply Deboosting.
Although there are no official notifications for these bans, having them on your account will flag it, which will prevent you from running Twitter ads.
Updated Twitter Ad Eligibility Policies in 2023
New Twitter Ad Policies for businesses in 2024 are as clear as water. However, not everyone will check them out before applying to run a Twitter ad campaign.
This original infographic shows you the most crucial points regarding the new Twitter Ad Eligibility Policy in 2024:
As you can see, factors such as your Twitter account status, quality, and country will heavily affect your account eligibility, regardless of the purpose you have with Twitter Ads.
5 Ways to Fix “Your Account Is Ineligible to Participate in Twitter Ads” Problem
After taking a deep view into the Twitter Ad Policy, we came to a conclusion: first of all, you must ensure that your Twitter account is at least one month old.
Some sources say that Twitter accounts that are only 15 days old can run Twitter ads, but we tried doing this and failed.
Thus, wait at least 30 days. If, after 30 days, your Twitter account is still ineligible to run ads, then follow these fixes to get rid of the “Your Twitter Account is Ineligible to Participate in Ads” problem.
1. Comply With Twitter Account Status Policies
First and foremost, your Twitter profile must comply with the Twitter Account status policies.
This means that you need to comply with the following eligibility factors:
- Your account must have Public Tweets enabled – private Twitter accounts are not eligible to run Twitter ads.
- Deactivated accounts cannot participate in the Twitter Ads Program – if you have a deactivated Twitter account, it’s necessary to activate it before you are able to run ads on it.
- Suspended Twitter accounts cannot run ads – if your Twitter account is suspended, forget about using the Twitter platform. This, of course, includes the impossibility to run advertising campaigns.
2. Upload High-Quality Content to Twitter
Twitter Ads Quality Policy are often tricky to understand for some businesses and organizations.
These are the most relevant points regarding Ads Content Policies:
- Your account must have an original profile picture and banner that are not in GIF Format.
- Your Twitter account must have a safe and functional URL on the biography.
- The content uploaded to your account must be original, high-quality, and accurate.
- Avoid misleading texts or images that might confuse potential customers and Twitter users.
- Never use Twitter in a spammy way. Spam hashtags or Tweets will prevent you from being eligible to run ads on your Twitter profile.
3. Use Languages Available for Self-Serve Advertisers on Twitter
Only a bunch of languages are available for self-serve advertisers to run ads on Twitter. The languages are the following:
- Afrikaans
- Arabic
- Bahasa
- Brazilian Portuguese
- Danish
- Dutch
- English
- Finnish
- French
- German
- Hebrew
- Italian
- Japanese
- Korean
- Norwegian
- Simplified Chinese
- Spanish
- Swedish
- Traditional Chinese
If you don’t see your language on this list, then your account will always be ineligible to run Twitter ads, and you need to change to a language allowed by the platform.
4. Avoid Targeted Twitter Ads to Certain Countries
Twitter Ads are available in more than 200 countries and territories. It’s hard to find a country where you can’t run Twitter ads, so geographical limitations are often not a problem.
You can check the complete list of countries where you can run ads when you get started on Twitter Ads.
However, there are some territories that you cannot target due to trade restrictions. The territories are the following:
- Cuba
- Crimea Region of Ukraine
- Donetsk People’s Republic (DNR) and Luhansk People’s Republic (LNR) Regions of Ukraine
- Iran
- North Korea
- Syria
5. Change Your Twitter Payment and Contact Information
Transparency is key when running Twitter ads. Hence, Twitter will ask you to include updated Twitter payment and contact information on your profile.
If, for any reason, you fail to provide Twitter with the information they seek, or if the info you provide is not accurate, then your account will be ineligible to run ads.
Therefore, correct these problems, and your Twitter Ads eligibility will most likely change.
Bonus: Wait for a While and Apply to Twitter Ad Running Later
This is a problem that many Twitter users have experienced before.
If you believe that your Twitter account 100% complies with all the Ad Policies by Twitter, but you are still unable to run ads, then there’s nothing to do other than to wait.
We recommend you wait for at least 7 days before trying to run an Ad Campaign again.
Sometimes, this does the trick, but only if you are sure that your Twitter profile complies with all the demands established by Twitter.
Tech Recap: How to Fix This Account Is Ineligible to Run Twitter Ads
Encountering obstacles when trying to run Twitter ads can be a headache, especially when you’re eager to promote your project.
In your case, waiting for a month seemed to be the solution to become fully eligible to run Twitter ads. However, for others facing similar issues, following the steps outlined in this guide can help find a solution.
For more expert and up-to-date Twitter How To’s guides, be sure to explore the valuable resources available here at Mobile Wireless Trends. Keep yourself informed and empowered on the Twitter platform!
Techies Also Ask
Why Won’t Twitter Let Me Promote a Tweet?
Twitter won’t let you promote a Tweet if your account doesn’t comply with all the Twitter Ads Policies. Check out the rest of the article to learn more.
Can Suspended Accounts Run Twitter Ads?
No, suspended accounts cannot run ads on Twitter. However, if you manage to overcome Twitter suspension, then you might be able to run Twitter ads in the future.